Andrew Yang□□□ NovemOpens a new windowĪlso read: Salesforce’s Digital 360 and Stripe Partnership: All You Need To Know Salesforce buying Slack makes a lot of sense for both companies. ![]() Slack’s Channels capability proves particularly useful as users can add single-channel guests (outside their organization) to get the conversation going. With Salesforce’s existing communication capabilities, it is difficult for sales to breach the boundaries of their organization – it is difficult getting external customers and clients on Chatter, Quip, or Anywhere. Customers expect brands to engage with them on the channel of their choice – and this also transcends to the world of B2B commerce. The lines between sales and service are also becoming increasingly blurred. 2020 has been a year marked by the convergence of new channels and technologies. Is it really about building a more collaborative sales environment? We think it is. So, this brings up to Salesforce’s interest in Snapchat. In-person meetings will stage a comeback, but they will no longer be the norm. ![]() New efficiencies that were revealed after sales went virtual means that there is no going back to the older ways of selling, even after social distancing guidelines are lifted. The addition of Salesforce Meetings to its CRM suite also helped customers streamline their virtual sales and transition to the virtual world of sales.Īlso read: Ecommerce Capabilities for Influencer Marketing Platforms: GRIN Partners With Salesforce Salesforce’s recent push to virtual sales optimization brought many new products to the fore, including real-time team chat, notifications, comments, and video conferencing directly into the CRM workflow. Meanwhile, sales associates from closed retail stores joined the ranks of the new digital sales teams and brought new skills along with them. However, this turned out to be a blessing in disguise as salespeople realized that they could do a lot more virtually – schedule more meetings in a day and close more deals – all from the comfort of their homes. Salesforce witnessed a massive shift in its customer-base as in-person sales went online. Will Slack Help Salesforce Achieve Its Virtual Ambitions? In fact, experts believe that Slack’s long-term game plan is to emerge as a substitute for emails instead of video conferencing apps. There are loyalists that swear by the messaging app. However, on the flipside, Slack has been a collaboration staple for millions of teams across the globe. Slack just does not lend itself to overnight adoption like some of its competitors do.Īlso read: Navigating Marketing in a Post-Pandemic World: Salesforce Introduces 3 Innovations to Guide Marketers Through These Times In fact, video conferencing tools have significantly impacted collaboration behaviors across the globe, and Slack might have missed the train. Slack’s lackluster performance during the pandemic had investors and experts worried that it might concede too much ground to products like Microsoft’s Teams and Zoom. ![]() It is interesting that the news comes when the world is grappling with the second wave of COVID-19. ![]() $WORK Opens a new window halted for volatility after spiking 7%. In response to the news, Slack’s stock has soared while Salesforce’s has dipped.īREAKING: Salesforce has recently been in talks to buy Slack Technologies, Dow Jones reports. The CRM giant is reportedly closing the $17 billion deal over the Thanksgiving weekend. Salesforce is in talks to acquire the popular messaging app, Slack, according Opens a new window to the Wall Street Journal. Salesforce is reportedly in talks with Slack to acquire the company for $17 billion
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