Social Media Trend #4: Social Platforms Utilized as a Search Engine Read our article – Do’s and Don’ts of Using Generative AI for Creative – for more information on how to effectively use AI.Create internal guidelines and policies for the usage of AI to ensure it is being used ethically and responsibly.As deepfakes and AI assistants circulate across social platforms, users will look to brands to be a source of truth and familiarity. Generative AI is going to elevate the importance of brand’s maintaining authenticity.Meta AI is a virtual assistant – including 28 familiar individuals, such as Snoop Dog and Kendall Jenner, that users can interact with across Meta platforms.Meta released two Generative AI tools for audio creation – AudioCraft to create audio and music from a text prompt, and Voicebox to assist with editing audio.Due to strong user engagement with Snapchat’s My AI, the platform is looking for ways to leverage the chatbot to boost advertising.From AI chatbots directly integrated within the platforms to audio generation tools, the way users and marketers engage with social media will be in a constant state of change. Be sure to keep up-to-date on the latest platform releases.ĪI had a large impact on the marketing industry in 2023 and is expected to continue with increased momentum in 2024 as social platforms continue rolling out AI features. While the development of paid subscription models is currently focused on the EU market, other markets may follow.Focus your efforts on building your brand’s following across social media platforms and learning what content resonates well with your core audience. Organic social will be another effective way to reach users in an ad-free environment.Use this time to start honing your influencer marketing strategy to learn what works best for your brand. Influencer marketing is going to become important in a paid subscription model since the content will not be categorized as an ad.X, formerly known as Twitter, is planning to launch a tiered subscription service soon.TikTok is testing out a paid subscription service at a $4.99/month cost in an undisclosed market.Meta is proposing a $14/month platform subscription to access an ad-free user experience.Snapchat and Reddit already offer ad-free subscriptions. Paid subscription models aren’t an entirely new concept for social media platforms.The EU is rolling out the Digital Services Act (DSA) which aims to “create a safer digital space” with full adoption slated for February 17, 2024. ![]() With the increased regulations, social platforms are looking for solutions to maintain an optimal user experience, including offering paid monthly subscriptions for users to opt out of ads. Global governments are continuing to hold social platforms accountable for adhering to user privacy regulations. ![]() Social Media Trend #2: Paid Subscription Models To learn more about tap into creators for your marketing strategy, check out Coegi’s guide to influencer marketing. Collaborate with content creators that align with your brand’s tone and have a follower community with interests that match your product or service offering.For example, if your influencer marketing goal is to drive increased engagement, select a creator that has a loyal and highly engaged audience. Establish clear goals and measurable KPIs before selecting a content creator.Live shopping will continue to grow in popularity, providing an immersive and engaging shopping experience for users.AI will have a large impact on influencer marketing, with brands being able to work with AI influencers or use AI to quickly find content creators that best suit their brand.According to eMarketer, influencer spend is predicted to grow three times faster than social ads through 2025.In 2024, there will be an increased focus on leveraging short-form UGC videos, testing out generative AI, and mindfully selecting creators that foster a diverse and representative social media community. Investment in influencer marketing is expected to see strong growth in the next few years due to its effectiveness in building trust and authenticity for your brand. Social Media Trend #1: Growth of Influencer Marketing So what should your brand focus their social media strategy on? Keep reading to discover our top five social media trends for 2024 and tips on how to effectively incorporate them into your strategy. Users are no longer looking to social platforms as only a way to connect with friends, but rather as a mechanism for shopping, searching, and enjoying entertainment. ![]() ![]() Advancements in technology and evolving consumer behavior are continuously shaping the social media landscape, presenting brands with an opportunity to evolve alongside the consumer to meet brand goals.
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